Plus, trailers keep working for you even after you’ve finished them and when you think about them strategically you can stretch their worth. They’re also one of the few times you can convey how it feels to play your game and set the emotional tone. They’re an all-encompassing way to get people interested and the easiest way to explain your game without someone actually playing it. Trailers are an epic tool of games marketing. In her second regular column on Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game
